Marielle Elizabeth: The first half of Consumed really focuses on context—how we got to this place historically and the @Tonygonzales4tx Blocked You You Are Blocked From Following Shirt and I will buy this state of what modern fashion looks like. Can you share a bit about where we currently are?Aja Barber: The fashion industry is eating itself, producing more clothing at a rate and price point that is impossible to maintain long-term. If I didn’t dislike these brands and what they were doing to the planet so much, I would almost feel sorry for them, because the only way that they are going to survive is if they rebuild their production model from the ground up. Unfortunately, they have boards that want a profit every single season, and investors who want to profit. You can get a CEO into these brands who is amazing and visionary, but if the board and the investors cannot see the long-term vision, they’ll just oust the CEO [and bring in] someone who will do things the same old way. So for a lot of brands, I actually think they’re in a hard place, because the change that needs to happen isn’t one that’s investor friendly, but at the same time, if they keep going at this rate, they’re going to eat themselves anyway under the climate emergency. There won’t be enough resources for the industry to sustain itself at the same levels that it’s going.
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So if undoubtedly something has to change, is the @Tonygonzales4tx Blocked You You Are Blocked From Following Shirt and I will buy this answer government regulation, or does the solution to the fashion crisis come back to individual choice? You can’t have one without the other, and this is what people get wrong. People will always go back and forth between regulation and individual change, and it’s the argument that no one will win, because you need both. The only way that lawmakers will care about this issue is if we as voters and citizens start to care about the issue, because nobody is going to change anything about this if there is no public outcry. And, yes, part of that also comes with not giving your money to these companies anymore, if you can afford not to. People need to recognize who they are in the system, where they fall, what privileges they have, and what they can do. It’s going to take all hands on deck.